Maui Moisture emerged as an exciting new brand aimed at the curly hair market, leveraging its unique island-inspired ingredients, particularly aloe vera, as a central narrative element. I spearheaded the entire design process from concept to production, crafting a cohesive visual identity that resonated with our target audience. My responsibilities extended beyond packaging to encompass the overall look and feel across marketing initiatives, in-store displays, and digital media platforms. By effectively telling the brand's story through compelling visuals and messaging, we were able to create an engaging customer experience that highlighted the product's natural benefits, ultimately positioning Maui Moisture as a go-to choice for curly hair care.

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