I collaborated closely with Kandee to shape the creative vision for her vibrant haircare line, focusing on color care. As the design lead, I oversaw the product packaging and developed a cohesive branding strategy, ensuring that all marketing assets resonated across multiple channels. Additionally, I took on the role of creative director for the captivating video produced in partnership with the talented team at Levitate Media and our internal creative group, showcasing the collection in a way that truly reflects its dynamic essence. This strategic approach not only elevated the brand's identity but also enhanced its market presence, engaging customers effectively through visually stunning content.

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