OGX

Limited Edition Holiday Collection

OGX aimed to elevate its best-selling collections through a limited edition holiday line, featuring uniquely designed labels on existing SKUs. I was tasked with developing not only the label design but also the overarching art direction for the marketing assets that would effectively promote this special collection. This project was incredibly enjoyable and resulted in a delightful, eye-catching presentation. I proudly introduced characters like Potato the Penguin, Ted the Reindeer, and Charlie the Snowman, each bringing a whimsical charm to the campaign. By integrating these playful elements, we not only enhanced the visual appeal of the products but also created a memorable and engaging experience for consumers. This approach not only boosted brand visibility during the holiday season but also fostered an emotional connection with our audience, ultimately driving sales and reinforcing OGX's position as a fun and innovative brand in the haircare market.​​