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Aveeno Haircare

Rebranding Aveeno's Haircare Products

Aveeno

Haircare Rebrand

Aveeno aimed to refresh its haircare line with a new aesthetic that highlighted its core focus on oat-based, ingredient-driven formulas. Collaborating closely with Vogue's R&D teams, we developed innovative products that celebrated the brand's commitment to natural ingredients. I took the lead in designing both the product packaging and the accompanying marketing assets, ensuring a seamless visual identity that resonated with consumers. Drawing inspiration from Joanna Gaines' farm-fresh chic aesthetic, I infused elements of warmth and authenticity into the collection. This strategic approach not only differentiated the new line within a competitive market but also reinforced Aveeno's dedication to quality and nature, ultimately enhancing customer engagement and brand loyalty.

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